Distribution and user acquisition (UA) were highly decentralised and fragmented.Who was making an actual game? Most of the games were Web GL builds to enable gamified staking mechanics and yield farming with crazy APY’s.While we were focused on mobile game development, we also started to do our homework on blockchain gaming and GameFi 1.0 to understand the landscape - as well as where the major pain points were. in the first year we clocked up over 50 million downloads from our mobile games.Hugo Furneaux We have even just released our first Nintendo Switch title.

Then about a year ago we entered into a joint venture with Boombit to create PlayEmber and in the first year we clocked up over 50 million downloads from our mobile games across hypercasual, idle arcade and idle. PlayEmber started our journey several years ago by making hypercasual games, working with leading publishers and successfully publishing six games with Kwalee, Lion Studios and Voodoo. So this is clearly a great time to be building a blockchain gamefi startup, right? The first 50 million Not to mention the crypto industry now being in a bear market. As an industry, there has been a lot of debate around the concept of asset ownership, what you actually own and the benefits blockchain technology can bring to gaming. PlayEmber CEO Hugo Furneaux outlines the reasons behind the studios move from hypercasual game development into enabling the creation of web3 game experiences for mobile.īlockchain gaming has certainly had some bad press in the gaming community - you are probably used to reading words like 'ponzinomics' or hearing about 'Degens' and a lot of 'LFG’s'.

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